Category Archives: Mobile applications

Giving consumers what they want

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Posted on June 27, 2011 by admin

For all the talk of gaining traction in the enterprise environment, there is still an ongoing requirement for everyone in the femto ecosystem to ensure the specific needs of consumers are being met. In his presentation to the Femtocells World Summit 2011, Femto Forum vice chair Andy Germano (who is also chair of the services special interest group) stated that …

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How to engage developers in femtocell API use

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Posted on May 26, 2011 by admin

By Justin Tormey For femtocell APIs to be effective, mobile operators must learn how to engage developers outside their own walls. Application programming interfaces in femtocells may have a lot of potential, but who is going to exploit it? Mobile operators have historically been used to ‘walled garden’ models, in which applications are developed in-house to retain carrier control over …

Posted in Business models, Femto cells, Mobile applications | Tagged , , , | 1 Comment

The evidence mounts: femtocells vital in network offloading

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Posted on April 19, 2011 by admin

Opinion might be divided on the likely scale of growth in mobile network traffic over the next few years, but there is no disputing the need for operators to find ways of handling these increased volumes more efficiently – or the role femtocells will play in this process. According to Cisco’s latest forecast, global mobile data traffic grew by 159% …

Posted in Femto cells, Macro cells, Metro femtocells, Mobile applications, Mobile broadband, Small cells | Tagged , , , , , , | Leave a comment

Improve coverage to reduce churn

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Posted on February 4, 2011 by admin

Poor mobile  coverage leads to churn, concludes a new study by Parks Research and commissioned by the Femto Forum. Parks asked 6,100 consumers across six countries (China, Germany, Japan, Spain, the United Kingdom and the United States) about their attitudes towards their current mobile service and levels of interest in femtocells. The study found that nearly 60% of broadband households …

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Monetizing the five-bar lifestyle with femtocells

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Posted on February 2, 2011 by admin

By Aditya Kaul Femtocells have been largely seen as a cost effective voice-based coverage solution that works out of the box, helping unfortunate mobile users that suffer with poor coverage in their homes and offices. However, the value proposition of femtocells goes beyond being just a coverage solution, or a ‘churn-reduction’ tool. The end-game for femtocells is about enabling a …

Posted in Business models, Devices, Femto cells, Macro cells, Mobile applications, Wi-Fi | Tagged , , , , , , | 1 Comment

After the deluge: who should pay for the true cost of mobile apps?

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Posted on January 24, 2011 by admin

By Stewart Baines. The deluge of mobile apps is good news for everyone except the operators that have to provide the capacity and coverage to meet subscriber expectations. One approach to funding network investment is sharing the bill with app developers. Mobile data traffic continues to grow at a startling rate, fuelled by the massive popularity of services such as Facebook …

Posted in Business models, Mobile applications, Mobile broadband, User experience | Tagged , , | Leave a comment