Category Archives: Social media

The Chips are Ready

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Posted on November 21, 2011 by admin

By Joe Madden, Mobile Experts. Mobile operators would like to deploy small cells, but their reaction to some of the early products has been lukewarm: Picocells that are simply low-power versions of a high-performance macrocell are far too expensive. Femtocells designed for autonomous consumer use are suited to a coverage application, and do not play well in a dense urban …

Posted in Business models, Femto cells, Social media | Tagged , , | 2 Comments

Giving consumers what they want

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Posted on June 27, 2011 by admin

For all the talk of gaining traction in the enterprise environment, there is still an ongoing requirement for everyone in the femto ecosystem to ensure the specific needs of consumers are being met. In his presentation to the Femtocells World Summit 2011, Femto Forum vice chair Andy Germano (who is also chair of the services special interest group) stated that …

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Why we created the Wilson Street docu-soap

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Posted on June 7, 2011 by admin

By David Swift. A lot of people ask me why we created the Wilson Street docu-soap.  Maybe this is an apt time to explain our ambitions for the project, particularly as it has recently been short-listed for a Femto Forum Femtocell Industry Award. We created Wilson Street because we really believe that small cells will transform the mobile experience, and …

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Winners and losers in the smartphone race

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Posted on December 13, 2010 by admin

By Glenn Le Santo. Smartphones took a giant leap into the future when Apple released the iPhone which, when combined with all-you-can-eat unlimited data plans, revolutionised the way we use phones. With Morgan Stanley’s Mary Meeker recently predicting that mobile internet connections will overtake desktop internet connection by 2014, the potential market for internet enabled mobile phones is huge. While …

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So what does the long tail have to do with femtocells?

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Posted on November 29, 2010 by admin

This follows on from last week’s Long Tail post…. If operators focus on what they do best – connecting people and billing – they can extend the success of the mobile apps stores to the femto realm. Individually, each femtozone app may not have mass appeal, but accumulatively, we could see the 80/20 rule in reverse.  Therefore operators need to …

Posted in Business models, Femto cells, Social media | 1 Comment

Minority Report: how a long tail of mobile applications can boost femto success

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Posted on November 26, 2010 by admin

By Stewart Baines. Femtocells offer much more than improved capacity and coverage: they provide a doorway to a new world of location and presence specific value-added applications. By opening femtocell APIs to third-party app developers, operators can tap into the long tail effect that is propelling Amazon and Ebay. Femtocell APIs can allow applications to see subscribers’ status – whether …

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