Tag Archives: location

Giving consumers what they want

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Posted on June 27, 2011 by admin

For all the talk of gaining traction in the enterprise environment, there is still an ongoing requirement for everyone in the femto ecosystem to ensure the specific needs of consumers are being met. In his presentation to the Femtocells World Summit 2011, Femto Forum vice chair Andy Germano (who is also chair of the services special interest group) stated that …

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How mobile operators can figure out where a user is – and can make money from it

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Posted on August 19, 2010 by admin

By David Swift Handset location can be established by triangulation of macro cells, but it lacks accuracy, GPS improves location accuracy but isn’t on all handsets and does not work well when the device is indoors. A femto cell instantly remedies this. As soon as a device registers for a session with a femto cell, the operator knows exactly where …

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We know where you live – the femto cell reveals all

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Posted on August 18, 2010 by admin

By David Swift Operators should stop looking to insert themselves in the value chain as developers of “killer applications” or trying to defend a walled garden of proprietary services. The emergence of the iPhone / App store ecosystem has demonstrated that multiple parties pooling their resources can grow a market more effectively than a single player. Rather than competing with …

Posted in Business models, Femto cells, Mobile applications, Small cells, Social media, User experience | Tagged , , , | 1 Comment