Tag Archives: macro cell

How mobile operators can figure out where a user is – and can make money from it

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Posted on August 19, 2010 by admin

By David Swift Handset location can be established by triangulation of macro cells, but it lacks accuracy, GPS improves location accuracy but isn’t on all handsets and does not work well when the device is indoors. A femto cell instantly remedies this. As soon as a device registers for a session with a femto cell, the operator knows exactly where …

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We know where you live – the femto cell reveals all

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Posted on August 18, 2010 by admin

By David Swift Operators should stop looking to insert themselves in the value chain as developers of “killer applications” or trying to defend a walled garden of proprietary services. The emergence of the iPhone / App store ecosystem has demonstrated that multiple parties pooling their resources can grow a market more effectively than a single player. Rather than competing with …

Posted in Business models, Femto cells, Mobile applications, Small cells, Social media, User experience | Tagged , , , | 1 Comment

Why are mobile operators turning on to small cells?

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Posted on June 10, 2010 by admin

By David Swift Following on from my previous post about the definition of small cells, I’m going to address the issue of market drivers. The strongest impetus for adoption comes from operators, which are aiming to provide infill coverage for areas currently underserved by the macro network, and looking to offload traffic from the macro network to the small cell in …

Posted in Business models, Enterprise mobile, Femto cells, Network issues | Tagged , , , | Leave a comment