Tag Archives: Rupert Baines

Top tips for driving uptake in femtocell adoption

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Posted on October 24, 2011 by admin

By Rupert Baines, Picochip In my last post I looked at the power of consumer advocacy in selling femtocell solutions. But operators should not rely on word-of-mouth as the only tool in the box. Here are four other perspectives, looking at the “best practices” from carrier launches around the world. Attractive tariffs Operators can be very creative with deals and …

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Are operators doing enough to drive femtocell adoption? I think not

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Posted on October 17, 2011 by admin

By Rupert Baines, Picochip Parks Associates recently carried out a huge survey into consumer attitudes to femtocells in six countries (USA, UK, Spain, Germany, China, Japan). The results suggest mobile operators may not be making the most of the opportunity they have been presented with. Enders Analysis [s1] research said that even in Europe only 60% have good coverage at home …

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Miniaturizing the metro

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Posted on March 28, 2011 by admin

By Rupert Baines Following on from my previous post about USB femtocells, the same miniaturization trend for residential femtocells is also impacting metro femtocells. While the overall size of a metro femtocell is not too important (currently they are the size of an encyclopedia so quite unobtrusive) there are benefits to squeezing more into the box. For instance a metro …

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